Russell Investments

Indexes Marketing Communications Rebranding Campaign

Their Need:  Russell Investments, an international financial services company based in Tacoma, WA,  was undergoing a company-wide rebranding of their marketing materials.  During this process the marketing manager for the Indexes division required a leave of absence.  

The Solution:  Cindy Combs stepped in to manage the continued development of over 100 printed and electronic documents to reflect the new brand standards during a three month engagement.  (Plus a few additional projects were assigned--you know how that goes.)  The branding effort required close coordination with the corporate Brand Standards development team and with Indexes Marketing and Sales staff.   The results not only provided the department with the new materials they needed but was the first division to complete the rebranding effort.